Ulrike Storch – Business Coach for Performers: “You are not marketing to your friends” (StageLync Podcast Ep.15)
A vivacious former circus artist turnedprominent entrepreneur and online course creator. With a 15-year successful career as a freelance circus performer, Ulrike captivated audiences worldwide with her signature act, “Tribute to Marlene.”
Trained in the Netherlands, Ukraine, and Germany, she honed her foot-juggling skills and received her Bachelor of Circus Arts in 2014, under the tutelage of former Cirque du Soleil Artist Juan Liu and Object Manipulation Expert Gregor Kiock. Ulrike’s exceptional talent and dedication earned her international recognition, with performances featured on Channel 4, BBC, ARD, TFI Friday, Fringe Festival and Cirque Éloize. She also left her mark in the world of high-end fashion, featuring in captivating films and catwalks in Milan and Paris, expanding her impact across industries.Discovering her passion for business, Ulrike produced her own show, “Legends,” in the London West End in 2019 with a successful sold-out one year run.
Today, as the CEO and founder of Selling Circus, the industry’s only marketing and sales training for circus professionals, she merges her performing expertise with simple business strategies anyone can follow. Ulrike is a thought leader in the industry and her journey from celebrated circus artist to dynamic entrepreneur showcases her unique blend of talent and business acumen.With captivating performances and an entrepreneurial spirit, she continues to make a lasting impact in career development and entertainment industry entrepreneurship.
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Editor's Note: At StageLync, an international platform for the performing arts, we celebrate the diversity of our writers' backgrounds. We recognize and support their choice to use either American or British English in their articles, respecting their individual preferences and origins. This policy allows us to embrace a wide range of linguistic expressions, enriching our content and reflecting the global nature of our community.
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