Rolling Stone Presents: Amplified – The Immersive Rock Experience
Rolling Stone Presents: Amplified, The Immersive Rock Experience, an unprecedented 360-degree immersive experience opening March 12, 2025, at Illuminarium Las Vegas at AREA15. This first of its kind spectacle is a mind-blowing celebration the music, history, imagery and culture of rock ‘n’ roll, encompassing over 1,000 photographs, 200 videos, 1,300 Rolling Stone covers, and featuring over 300 iconic artists whose music changed the world.
Drawing from rare live performance and behind-the-scenes footage, never-before-seen moments, exclusive portrait sessions, album art, and posters, Rolling Stone Presents: Amplified will deliver one of the most comprehensive collections of rock ‘n’ roll imagery ever assembled. Narrated by actor/musician Kevin Bacon, this visual, historical, and sonic tour spans genres and generations, offering powerful insights into rock’s influential past and living present. Above all else, Amplified is a celebration full of music and exultation – a chance to step inside what Jimi Hendrix once called The Electric Church.
“We are proud to partner with Illuminarium and a top-tier creative team to present Amplified, a powerful story of rock ‘n’ roll – one that echoes our own legacy and the deep cultural impact this music has made,” said Gus Wenner, Chief Executive Officer of Rolling Stone. “Amplified is a uniquely immersive experience and transports you through the history of rock ‘n’ roll – past and present – through sight, sound, and motion.”
Rolling Stone Presents: Amplified was created by Brand New World Studios exclusively for Illuminarium, a sensory space of 360-degree sight, sound, and unprecedented scale, powered by the world’s most advanced 4K laser projection, 3D audio and interactive technologies.
“We can think of no better partner than Rolling Stone, the authoritative voice that has chronicled the history of rock, to embark on our newest, most unique experience,” said Alan Greenberg, CEO of Illuminarium. “Our guests will be awestruck by the sound and images from floor to ceiling. This is much more than a show – it’s a time machine for music fans of all ages.”
The Rolling Stone Presents: Amplified experience begins the moment guests arrive, including interactive lobby elements, a real rock show merchandise experience and a full-service bar to enjoy before the journey begins. Guests will then be guided through eight transformative chapters devoted to rock’s greatest artists, the message of their music, and the way it shaped not just sound, but the world around it – from the hair, the cars, the clothes to the fans and so much more.
“Rolling Stone Presents: Amplified is the ultimate immersive rock experience, a journey through rock ‘n’ roll and its impact on popular culture,” says Executive Producer Brad Siegel, Founder of Brand New World Studios. “It’s full of breathtaking images and music, but we knew it needed to be more than a wild ride; it needed to be a story that explored the impact of the soundtrack of our lives because stories bring people together, help us interpret our experiences and find meaning.”
The power of rock ‘n’ roll has always been captured in electrifying imagery. Over 500 photographers and film directors like Mark Seliger, Danny Clinch, Lynn Goldsmith, Anton Corbijn, Bob Gruen, Jim Marshall, Neil Preston, Janette Beckman, and Pooneh Ghana took risks and pushed boundaries, just like the musicians they immortalized.
“Music imagery is about experiences,” says Jodi Peckman, Executive Producer and former Creative Director of Rolling Stone. “It’s about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and Rolling Stone Presents: Amplified has hundreds of stories to tell.”
The experience unites executive producer Brad Siegel, whose transformative leadership at TNT, TCM and Cartoon Network shaped contemporary media, with three-decade Rolling Stone veteran Jodi Peckman, bringing her iconic visual perspective as Photography and Film Curator working alongside Director of Photography Meghan Benson and former Rolling Stone Executive Editor Joe Levy whose writing and music supervision delivered a transformative story and music experience. The experience’s revolutionary design and visual narrative comes from Pentagram principals Abbott Miller and Emily Oberman, with motion design by Good Company and Oscar-winning Sound Designer Peter Lehman and Supervising Producer Kevin Wagner creating the sonic landscape.
Rolling Stone and Illuminarium’s multi-year licensing partnership will bring immersive, music driven experiences to audiences across multiple markets in the U.S. and internationally.
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Rolling Stone Presents: Amplified, The Immersive Rock Experience, plays daily at Illuminarium Las Vegas starting from 11 a.m. Last show time on Friday and Saturday is at 11 p.m. and Sunday – Thursday at 9 p.m. Tickets, starting at $40 for general admission, are on sale now and can be purchased at illuminarium.com/lasvegas.
Featured Image: Courtesy of Amplified
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