Nicholas Strand is a touring production veteran turned speaker, coach, and founder of Choose Your Attitude®, a premium encouragement brand rooted in resilience and mental performance. With more than 20 years working behind the scenes on global tours, major broadcasts, and large-scale live events, he has lived the emotional highs, burnout cycles, travel fatigue, and identity challenges that often go unspoken in our industry. After navigating profound personal loss and undergoing his own mental health rebuilding process, Nicholas became a certified life coach. Driven by curiosity for how mindset, support systems, and daily habits shape our ability to show up in both work and life. Today, he speaks, coaches, and writes to support the mental well-being of the people who bring the show to life.