Erica D. Hayes: Union Strong & Console Agnostic

In this Artistic Finance Podcast Episode, Ellen and Ethan sit down with Erica D. Hayes, a seasoned lighting designer, programmer, and video director with experience spanning concert touring, TV, and film. Erica shares insights on navigating freelance finances, the importance of union membership (IATSE 728), and diversifying income streams—including renting out lighting consoles. Below is an insight into some of the topics covered in this Podcast.

How did Erica D. Hayes transition from live events to film and television lighting design?

My career started in live concerts and touring, working with artists like the Isley Brothers and Fantasia. While on tour, I realized that I wanted stability, which led me to explore television and film lighting. Joining the IATSE 728 union was a game-changer, as it opened doors to working on HBO’s Westworld and Nickelodeon’s The Girl Lay Lay. The union also provided retirement benefits and structured payment schedules, which were key factors in my decision to make the transition.

How does Erica handle pricing and financial negotiations as a freelancer?

Every client has a different budget, so I establish a range. I determine a minimum acceptable rate based on my expenses and negotiate from there. The biggest challenge in freelancing is delayed payments, with contracts often stipulating net 30, 45, or 60-day terms. To mitigate financial risks, I now request deposits upfront and verify payment histories of potential clients to avoid non-payment issues.

What financial lessons has Erica learned throughout her career?

The most important lesson is that a contract is only as good as the person signing it. I’ve encountered situations where clients changed terms after work was completed, delaying payments. To protect myself, I ensure all agreements are in writing, request deposits, and confirm logistics before committing. Additionally, diversifying my income through both touring and television work has helped me maintain stability during industry slowdowns, such as the COVID-19 pandemic and the writers’ strike.

What tools and strategies does Erica use to manage her finances?

I use QuickBooks for financial tracking and recently hired a CPA to help with tax planning. I’ve learned the importance of separating business and personal accounts, setting aside savings, and investing in lighting consoles as assets. Renting out my GrandMA consoles provides an additional revenue stream, especially in television, where studios often rent equipment from programmers rather than vendors.

How has networking contributed to Erica’s success in the industry?

Networking has been everything. My career has been built on relationships with production managers, tour managers, and other programmers. My early break came from an internship with R&B artist Kem, which led to touring opportunities and eventually to television work. Word-of-mouth referrals are the foundation of my career, and I actively participate in union groups to connect with industry professionals.

Key Takeaways from the Episode

• Follow the Money
  Erica prioritizes financial stability by working in touring, TV, and film, adapting to where the best pay is.
• Contracts Matter
  Upfront payments and vetting clients help avoid delayed or missing pay.
• Union Benefits
  Joining IATSE 728 provided job stability, better wages, and a 401k for long-term financial security.
• Investing in Equipment
  Owning and renting lighting consoles creates an extra income stream in the industry.

Listen to this Episode on:

Website / Spotify / Apple Podcasts / YouTube

This episode of the Artistic Finance podcast is hosted by Ellen Lampert-Gréaux & Ethan Steimel. 

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