Beverly Emmons: Commercial Theatre Business

In this episode of Artistic Finance podcast, host Ethan Steimel interviews Beverly Emmons, a veteran lighting designer with over 37 years of Broadway experience. Beverly shares insights into commercial theater practices, union regulations, copyright issues, and financial structures within the theater industry. Below is an insight into some of the topics covered in this Podcast.

How did Beverly Emmons begin her career in lighting design?

Beverly initially aimed to become a dancer and studied at Sarah Lawrence College. Her passion for lighting began when she attended the American Dance Festival, where she assisted lighting designer Tom Skelton. An internship at Jacob’s Pillow further solidified her interest, leading her to work on various dance productions before transitioning to theater.

What challenges do lighting designers face regarding copyright and union contracts?

Beverly explains that when lighting designers are paid as employees (W-2), they often lose their copyright over the designs. In contrast, working as independent contractors (1099) allows them to retain ownership. She advocates for designers to create LLCs to protect their creative rights and manage financial risks. She also highlights the complexity of union regulations and the importance of clearly defined contracts.

How have commercial theater practices evolved regarding financial structures and profit sharing?

Theater law primarily aims to protect investors. Historically, designers received a percentage of the gross revenue, but modern contracts often stipulate profit sharing after covering production costs (the “nut”). Beverly warns young designers to secure contracts that include profit participation, as hits like Hamilton can yield substantial royalties.

Why is it important for lighting designers to hire a lawyer for contract negotiations?

Beverly emphasizes the need for legal expertise, as producers often employ general managers whose primary goal is cost reduction. Hiring a lawyer helps designers secure fair pay and protects their creative contributions. She advises against negotiating directly with producers to avoid being undercut.

What are Beverly’s thoughts on union exams and industry professionalism?

Beverly believes that passing union exams is essential despite their stressfulness, as they maintain professional standards. She criticizes the idea of removing exams entirely, emphasizing that stress management is crucial in the high-pressure theater environment.

Key Takeaways from the Episode

• Designers should form LLCs to protect their copyrights and manage finances.
• Understanding union regulations is crucial for negotiating fair contracts.
• Profit-sharing arrangements in theater are complex but can be highly lucrative.
• Legal representation ensures fair treatment in contract negotiations.
• Maintaining professional standards through union exams preserves industry integrity.

Listen to this Episode on:

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This episode of the Artistic Finance podcast is hosted by Ethan Steimel.