Zed Lawrence

We here at A-Z Poster Distribution have over 30 years' experience in high impact poster distribution campaigns. We work hard with our clientele to advertise each event individually and to the best of standards.

Why Poster Advertising?

Professionally executed poster distribution campaigns have a wide and high target market influence, reaching thousands of members of the public daily. When an event is publicised with a high impact poster distribution campaign the public are bombarded by visual advertisements (posters) for your production/event. In one day a single member of the public may see a hundreds of your posters or even thousands of your posters and of course every single poster might be seen and read by hundreds or even thousands of potential clients.

Research shows that the average lifespan of a poster in a shop window is approximately four weeks, in that time thousands of people will have walked by your posters or sat and read your posters. This repetition of visual exposure towards potential customers created by a high impact poster distribution campaign gives your event the highest chance of being remembered and therefore attended.

Poster distribution and event publicity has been in our founder Zed’s blood since he was a kid. He grew up on Carters Steam Fair and has been involved in running, promoting and advertising events all his life. One of his first jobs in event publicity was handing out leaflets dressed as a clown aged eight. Over the years he became more and more involved in advertising the fair until taking over all the poster distribution in the early 90’s. Carters Steam Fair was a huge success over the years, much of this success was due to the unique advertising skills of Zed. He did this until 2009 when he left the fair and later founded A-Z Poster Distribution in 2010. Zed is very proud of where he came from and although no longer involved is very proud of Carters Steam Fair.

He believes he benefits from seeing the effect of a good poster campaign from seeing it from the clients side as Zed also ran fairground rides and stalls on the fair. Although unlike other billers (poster distributors), while Zed was at Carter’s Steam Fair he was only doing the billing for one company. He was well-known and respected for his poster distribution skills throughout the fun-fair and Circus community.

On Carters Steam Fair Zed had a team of poster distributors he called on to help him put up the posters for the fair. Some have stuck with him and are an integral part of A-Z Poster Distribution.