Marketing Managerexpired
Posted on: Apr. 27, 2021
United States, Savannah
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Description:
We are looking for a part or full time Marketing Manager (30-40 hours per week) that will shift to a full time position when our programming is back to 100% due to the pandemic. This role will work closely with the director and administrative team but must be comfortable working as the sole marketing contact for the organization.
Responsibilities
-Promote school programming to increase sales via print and digital media.
-Keep track of advertising statistics
-Create marketing proposals to promote programs/shows that are feasible based on research.
-Research & develop content for our Facebook, Instagram and YouTube accounts, and maintain a consistent social schedule.
-Develop and maintain all email campaigns.
-Monitor and analyze campaign performance and keep abreast of digital and print media trends.
-Create Print and digital marketing collateral for school programs and performances.
-Maintain website updates and regular website maintenance
Improve SEO on web pages.
-Create press releases and pitch stories to radio, TV and publications.
-Cultivate and maintain marketing relationships with local media, teachers/staff at public and private schools and local arts organizations.
-Participate in a weekly team meeting and share progress on projects.
-Engage with staff, contractors and board when needed.
Experience and Required Skills
-Knowledge and experience in dance and/or circus arts is a must.
-Knowledge and experience marketing programs to parents & children
-Can develop a clear descriptive profile for our target audience by talking with our programming staff and Diversity Equity Inclusion Accessibility goals.
-Can brainstorm solutions to reaching our target audience.
-Can give feedback to our programming staff that will help increase sales.
-Understanding of website, Google and social media metrics and digital analytics, with the ability to generate, analyze and interpret data.
-Strong writing skills that are creative, informative and concise.
-Experience in the majority of the following programs: MailChimp, Wix, Google Drive, Dropbox, Asana, Canva or Photoshop, and basic video editing
Ability to thrive in a fast-paced environment and prioritize multiple projects. -Must be motivated to work independently.
-Minimum 5 years of marketing experience
-Ability to be adaptable to shift strategies and tactics to reach goals in a timely manner.
-Exceptional written communication skills
-A commitment to our mission and vision.
Compensation: Hourly rate between $13 - $20 pending experience
To Apply
Email your resume AND a compelling cover letter to [email protected].
Resumes without a cover letter will not be considered.
Organization Description
Caroline Calouche & Co. is the Southeast’s premiere professional dance and circus company located in Charlotte, North Carolina. We are a non-profit with the mission dedicated to inspiring people of diverse backgrounds to explore beyond their boundaries through performance and education. Our school is the Charlotte Cirque & Dance Center which creates educational programming for the adventurous hobbyist to aspiring professional.
Application Deadline:
May 28, 2021
Job Duration:
3 months
Job/Audition Type:
Full Time
Job Category:
Administrative
Job Location:
United States,
Savannah
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