Head of Marketing and Communicationsexpired
Theatre by the Lake
United Kingdom, North West
Posted on: Jan. 11, 2025
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Description:
Job Summary
We’re looking for a Senior Arts Marketing and Communications Professional to help us tell our extraordinary story, connect with audiences, increase our reach and maximise ticket revenue.
Job Description
This is an exciting time to join Theatre by the Lake, as we continue to develop our artistic vision as Cumbria's producing theatre with renewed focus. We have recently undergone a major rebrand, revitalising and repositioning the way we present ourselves externally. We are growing our audience base and strengthening our ties into the local community.
The Head of Marketing and Communications will play a pivotal role in implementing our emerging brand and audience strategies. They will shape our public profile and celebrate our impact. Adopting a data-informed and dynamic approach to Marketing, they will increase our understanding of audience behaviour to develop customer relationships and drive sales.
As Head of Department, they will lead, inspire and develop a passionate team, and make a significant contribution to wider organisational culture and success as a member of the Senior Management Team.
Job Requirements
Demonstrable understanding of marketing and communications in an arts-based environment with at least 3 years' experience at a manager level
Experience of effective brand stewardship
Able to manage concurrent projects to tight deadlines, with a calm approach under pressure
Experience of using audience segmentation tools to drive better communications and increase engagement and sales
Applied understanding of Google Analytics and CRM / ticketing software
Experience of managing complex budgets and working within tight financial parameters
Excellent copywriting, editing and proofing skills
Experience of developing digital channels to improve engagement and sales
Skilled relationship builder, particularly with media, funders, Trustees and other key stakeholders
Demonstrable experience of motivating and leading teams for success
A flexible approach to working hours including occasional evenings and weekends to suit the requirements of the business
Job Responsibilities
Act as TBTL's brand champion, ensuring consistent implementation and messaging across the organisation
Lead on the implementation of TBTL's brand strategy, growing our profile across Cumbria and beyond and amplifying our mission and impact
Lead on PR, cultivating key relationships with local and national media to maximise profile and coverage
Work with the Head of Development to communicate a compelling case for support and implement a fundraising communications strategy
Develop robust and proactive PR and communications plans for crisis management
Oversee the internal communications strategy ensuring all trustees, staff and volunteers are well informed about the programme/activities and the wider impact of the theatre, as well as internal organisational changes and developments.
Lead the implementation and continued development of our audience development strategy, to increase reach, deepen engagement and grow attendance
Application Deadline:
Feb. 03, 2025
Job Duration:
Open ended
Job/Audition Type:
Full Time
Job Category:
Administrative
Payment status:
Paid
Job Location:
United Kingdom,
North West
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