Description:

Initiated by the European Commission, STARTS aims to honour innovation in technology, industry and society, and to foster alliances of technology and artistic practice. As part of this initiative, the STARTS Prize awards the most pioneering collaborations and projects in the field of creativity and innovation at the crossing points of science/technology and the arts. The STARTS Prize is launched by Ars Electronica, BOZAR and Waag.

Science, Technology and Arts (STARTS) form a nexus with an extraordinarily high potential for creative innovation. And such innovation is considered to be precisely what’s needed if we’re to master the social, ecological and economic challenges that Europe will be facing in the near future. The role of artists thus is no longer seen to be just about propagating scientific and technological knowledge and skills among the general public but much more as a kind of catalyst that can inspire and trigger innovative processes. The artistic practice of creative exploration and experimental appropriation of new technologies has a wide reaching potential to contribute to the development of new products and new economic, social and business models. Accordingly, the STARTS Prize focuses on artistic works that influence or change the way we look at technology, and on innovative forms of collaboration between the ICT sector and the world of art and culture.