Description:

Before you set about bringing your show to the Fringe, it’s important to ask yourself: why? What would be the value of the Fringe to you? All of the outcomes we mentioned above are possible, though usually not at the same time.

Remember that the Fringe is a competitive environment – there are thousands of shows, all vying for the same audience. We recommend you make a list of clear, achievable goals you want to work towards. This will not only help you direct your energy during the festival – it will inform every decision you make, from choosing a venue to planning your marketing campaign. Define what Fringe success would look like to you.